How to organise a focus group

Here below the 5 steps of the focus group:

1.The selection of participants

• Formation of several groups (6-10 people) depending on the characteristics of the population and its subject matter
• homogeneity of the group, do not put people in knowledge too different or different status
• Encouraging participation (reimbursement or meals)

2. Create the interview guide of the focus group

• Definition and delimitation of topics
• Development of questions: open questions, closed questions...

3. The selection and training of facilitators

• Motivation and neutral facilitator
• Communication skills and interpersonal

4. The course of the discussion

• Discussion "over water" and not strictly followed the interview guide
• Taking notes or recording (audio and video if allowed)

5. L'analyse and report results

• Interpretation and comparison of information between different groups
• Using citation in the evaluation report

And now, you know everything about the focus group organization.