Branding in China

The branding is a marketing term to indicate the brand-building with the aim of making known and sell its products.

How to do a good branding strategy in China

One of the big weaknesses of the Chinese companies is the branding. Chinese have difficulty in developing their brands and see in it a limited interest. We can however underline that the Chinese government actively promotes national brands. The purpose is to support the domestic consumption. The great majority of the brands have not made progress yet because they are in break with the image of a brand national, considered as a lower quality.

However the certain Chinese brands set up a national recognition.

It remains an important challenge for many foreign companies, which have for the greater part, many to develop badly brands appreciated by the Chinese consumers. But the biggest challenge remains the development of the brand image for the Chinese societies on their own market. Their big problem is the investment on the long term for the creation of good will, notion still little known in China.

It's a pity, because the Chinese consumers are very sensitive to the value mark; real capital confidence and means of social recognition.

Chinese try to imitate European Branding in China

The majority of the Chinese companies turn to the European or American typical branding to make their products known. This fashion consists in letting know the origin of the brand which, in China, translates the quality. Carrying products the label Made in Hunted for antiques trainmen still the reputation of a bad quality, even by the local consumers. So, the advertising executives recommend to their customers to show and to associate western faces with the launched products. These enjoy then a better image and increase their fame with consumer. Furthermore, this quality security allows to establish a high-end positioning in mind of the Chinese.

This Europeanized and Americanized touch is enough to give a luxury image to the company. In brief, the Chinese product is communicated to the Westerner and this tendency confirms more and more.

http://www.marketing-chine.com/conseils-marketing/le-branding-en-chine

http://daxueconsulting.com/branding-china-2/

http://www.youtube.com/watch?v=QIjM0MmmE7g

Chinese market support the whole worldwide market of technology

The sales of the electronic properties increased by 16 % in the first quarter, pulled in particular by television sets and PC.

Technology in China

From the beginning of year, the Chinese consumption of electronic and computing products terrifies the statistics. According to GfK, the sales of electronic products ("smartphones", television sets, PC) jumped up with 16 % in China in the first quarter, and weigh from now on the 19,61 billion euro trinket. Of what to allow the Middle Kingdom to post one of the strongest world growths, better than rest of Asia (+ 13 %), that the Western Europe (+ 2 %) and what the United States. «Seen its weight in the world market, China participates widely in the bounce of the electronics industry ", judge GfK.

In a few years hardly, China raised itself on the first places  of the electronics industry. First world market of desktop computers, second on the segment of laptops, the third on television sets LCD (behind the United States and the Western Europe) … The Chinese buy massively, even if the equipment rate remains still low in this country of 1,3 billion inhabitants.

This year, the population rushes in particular at the flat screens. The Chinese market should reach the 59 million units sold in 2012, is an annual growth of 14 % according to a study published last week by the American cabinet Display Search. Better, China should become, according to Display Search, the first world market of television sets LCD from next year onwards. Actually, sales are supported by the ageing of the installed park. " In China, the purchase of color televisions really soared on the environment of the 1990s.

Besides the increasing urbanization 65 million Chinese of campaigns should join small and average cities in the next five years and the rise of the standard of living, the industry also benefits of the program of subsidies the purchase of electronic and household electrical devices in the rural zones, launched in February, 2009 to face the crisis. A measure which also benefits in the purchases of computers. According to Gartner, the sales of PC should again grow of 22,4 % in 2010, in particular pulled by LAPTOP PCS.

Tablets in China

The fact remains that this cake is not accessible to all the industrialists. Among ten bigger sellers of PC in China, half are Chinese builders: Lenovo arrives far in head with 25 % of market share according to Gartner. Manufacturers as Founder Electronics (6 %), Tongfang (3 %), Great Wall Computer (2 %) and Haier (2 %) are also in the Pip(Top) 10. It is however foreign groups which posted(showed) the strongest growths between 2008 and 2009: the Taiwanese Asus, the number five in China, sales of which jumped up with 72 % and the American Hewlett-Packard, the number two of the market which sold 65 % of units in more the last year.

In this part, France has a card to play. French are not the most effective regarding wholesome technology but the French knowledge is very famous regarding originality or strategy for example. The abilities of the French start-up are very required for the 3D displaying, the post-production or the edition.

Envie d'entreprendre

Tablet Mix Pro MK3

Travel in Group in Myanmar

Travel in Group in Myanmar

Myanmar, formerly Burma , is the most extraordinary guided tour of South East Asia . The wheel turns, as well as prayer wheels of Schwedagon , and Aung San Suu Kyi is finally recognized The Lady . A circuit in a small group in Burma , under the enlightened comment your tour guide , allows in-depth discovery of history and civilizations that have shaped this former Burmese empire.

Rangoon 

Capital Rangoon nostalgic colonial neighborhoods and bustling markets , Mandalay , pagodas wood , gold and stucco ... The light on the pagodas of Bagan is unique. Bowls offerings, yellow saffron robes of monks, Buddhas worshiped expressed great gentleness as the smiles that accompany you along your journey in Burma. A circuit in Burma will allow you to discover or revisit the major sites and lesser known who the magic of this country. Colonial Rangoon bears the signature of the British Empire, but also home to the most grandiose Pagoda Asia Pagan , it must be lost in the maze of temples in Mandalay, let yourself be carried away by the processions of monks on Inle Lake, sneak you in the middle of the boats to meet minority locales.Vous prefer to travel in small groups ?

Yangon

Although Yangon's infrastructure is undeveloped compared to those of other major cities in Southeast Asia, it has the largest number of colonial buildings in the region today.
 While many high-rise residential and commercial buildings have been constructed or renovated throughout downtown and Greater Yangon in the past two decades, most satellite towns that ring the city continue to be deeply impoverished.

About Voyage en birmanie.com 

Our package tours are designed by passionate teams who know the field and took advantage of our expertise in tailor-made trips via http://www.voyagesenbirmanie.com/ . Groups are deliberately reduced to maintain a certain friendliness, and supervised from start to finish by a lover of his country guide . For travel in Burma , we offer a wide range of possibilities and different routes you will find below a selection. Individual and customized or grouped (small groups of 12 people max. ) , Our destination specialists are at your disposal to build the trip of your dreams.