Focus group shows increase
of advertising in China
The advertising in China amounts to the 3rd
world rank, since 2007. The advertising market is very dynamic: in 10 years,
advertising spending increased fourfold showed focus group in China.
Advertising in China
The market
is nevertheless unbalanced: approximately 50 % of the investments are always
realized in Beijing, Shanghai and in the province of the Guangdong.
The
advertising market in China is dominated by small local agencies. Focus groups
count more than 140 000 companies of advertising and communication, offering
very heterogeneous services.
Attracted
by the potential of this gigantic market, the big international advertising
agencies are present in China for more than 10 years. Their number moreover
doubled in 2006, further to the opening in 2005 of this market to companies of
capital 100 % foreigners. These international agencies are in competition with
the more successful, local Chinese companies, which benefit from strong local
networks.
However, 5
of the first 10 advertising agencies are foreign and some are specialized in
focus group in China.
Focus group and Store
Check in China
Since
November, 2008, the foreign advertising agencies have to have a governmental
authorization to exercise focus group and store check in China. These new
regulations of the Chinese government, concerning the companies of advertising with
only foreign investments, came into effect in November, 2008. It is same for
store check in China.
Advertising
agencies with foreign capital will have to, from now on; obtain an official
authorization, before making a commitment in any conception, production, and
publication in the sector of the advertising in China, as well as focus group.
A
Sino-foreign joint-venture can be created only on condition that the
shareholders are companies of the sector and in service since more of 2ans.
To create a
company of advertising with capital foreign 100 %, the investor will have to be
a company the advertising of which is the main "business purpose" and
in service since more of 3ans.
A company
of advertising, in foreign capital, cannot ask to establish a subsidiary in
China only if its capital is completely freed and that sound THAT annual is
equal or upper to 20 million RMB (2 million Euros).
